淘宝皮鞋品牌第一家仿真店设计
2014-12-30 15:35:33
由正在互联策划设计的ISTOWAY意斯图威精英商务皮鞋品牌将于9.15在淘宝商城正式上线，策划期间，正在传媒对淘宝商城的品牌店铺进行了观察研究，其中各类产品、各大品牌的设计风格各有千秋，线上网店风格也都同时保留着线下品牌形象的元素。当然也发现设计别具一格网络品牌不为少数其中有欧莎、MR.ING、ARTKA、爱肯、阿卡莎、艾娜骑士、爱制造、奥朵、奥汀堡、AK、AMOVO、AZA、百思寒、本草怡、BINGER、贝贝怡、百武西、车品弘智、长生鸟、达客风尚、迪尔.马奇、迈客、笛莎、芳草集、光艺印象、广生行产妇、格利派蒙、公羊、哈他、后构想、荷玛家居、韩都衣舍、混合二次方、华尔思丹、吉顺号、家家乐购、金熹、卡芙琳、珂兰钻石、可可芭蕾、康纳电器、乐行仕、雷剑欧客、裂帛、林氏木业、零号男、浪美、迈众、麦包包、麦克棉花、美亿佳、摩登小姐、美元素、那沃、螃蟹秘密、飘飘龙、琪特、赛依达、尚客茶品、圣加熊、淘生活、小熊电器、小狗电器、晏记卫浴、阳光印记、依纷、氧气生活、艺福堂茗茶、羊皮堂、鹰岩户外、映生活、悠语旗舰店、优品生活、优衣优生活、御泥坊、茵曼、贞水、植物语、姿多美、钻园珠宝、佐卡伊。多数以色调以及摄影原始效果取胜，比如采用实拍的模特场景等。这类主要是服装类商城品牌，而对于男士皮鞋采用纯模特拍摄设计则显得有点呆板。因此我们开始发现可以采用橱窗展示的方式设计页面，那么线上商城产品的展示方式与线下的展示相互对应，则产品的展示特性更加具体。当思路确定下来的时候，我们开始了对淘宝商城的品牌店铺进行浏览，并无发现有商家采用伪3D视觉效果进行橱窗展示产品。
因此我们对ISTOWAY意斯图威旗舰店商城首页的BANNER以及栏目进行了立体视觉效果的设计。并明确以简单的线条和板块进行立体视觉效果设计，主要考虑以下几方面；一方面考虑设计内容不要覆盖产品促销活动的信息，在淘宝商城开店促销活动主题必须鲜明，另一方面考虑图片的处理，尽量以简单的设计构思表达意图，那么减少图片空间增加网页浏览速度，保障网页浏览速度提升是促使订单转换率的提升。
而我们希望ISTOWAY意斯图威旗舰店作为淘宝皮鞋品牌第一家以仿真橱窗设计展示产品的这个设计可以为店铺赢得更多的销售额以及买家的喜爱和认可。最后温馨提示，为庆祝ISTOWAY意斯图威进驻淘宝商城9.15店庆日进行了一系列优惠活动，敬请关注，惊喜多多！
ISTOWAY意斯图威旗舰店网址：http://istoway.mall.taobao.com
ISTOWAY意斯图威品牌皮鞋加盟须知：
品牌创始/ Brand founding
ISTOWAY是由三个英文单词“IS”“ TO”“ WAY”组合而成，寓意“走自己的路成就理想”，是由两位满怀创业激情的年轻人WOSON与JIMSON一起创立的品牌，他们曾经投身于国际顶尖皮鞋品牌加工厂，为打造品牌而一丝不苟的工作。
如今ISTOWAY的出现只为打造一个高品质、低消费的精英商务品牌，由国际多个设计师提供设计样板，并在全球设有专业买手，全新主走精英商务与时尚相结合的品牌路线率先在电子商务的领域引领 “精英商务”概念，并推行“男人不惑”的励志品牌文化，让城市精英对自己的商务定位不再模糊。
ISTOWAY is a combination of three English words "IS" "TO" "WAY", It is meaning " Succeed on our own path", It was established by two young man WOSON and JIMSON , they have participated in the international top brand shoes factory, to build the brand base on their experiences
ISTOWAY is a elite business brand which create a high quality, low cost product .designed by an international designers. We have many professional buyers in the world, We try to build a new combination brand of business and fashion .taking the lead in the e-commerce field lead. focus on "business elite" concept and implementation of the "no man confused" inspirational brand culture, Making man no confused on their business position.
品牌印象/ Brand image
ISTOWAY的精英商务时尚概念源自于欧洲，随着全球时尚的快速同体化，各地区的消费者对时尚品质的追求不断提升。基于全球消费观念日趋成熟，时尚变化的脚步越来越快，商务的专业性越来越强，消费者对皮鞋的品质、款式、定位、价格的要求也不断提升。
高价的奢侈品牌领导时尚，但极具距离感；价格亲民的质朴品牌，款式却落于潮流。ISTOWAY以最实惠的价格提供超值的时尚要素；最新的潮流、稀有的数量、优良的品质、独特的品味，旨在满足消费者享受更多的“顶级、高品质、物超所值”的品牌服务。
ISTOWAY的出现让追赶潮流成为一个轻松享受品质的过程。
品牌预期五年之内，在电子商务领域将拥有强大的品牌联盟体，线下各地区同时快速发展品牌相同理念的连锁专卖店，全面打造品牌高品质的时尚快捷服务，强化时尚共享的体验。
ISTOWAY ‘s fashion concept originated in Europe, with the global fashion fast integration, the region's consumers continue to enhance the pursuit of fashion quality. Based on the more and more matures concept and more and more faster pace of fashion change, growing business professional, consumer have a rising demands on style, location, prices
Leadership belong to high fashion luxury brands, but great sense of distance;. Simple brand use a low price to close to the people, but style is down. ISTOWAY the most affordable price value of the fashion elements; the latest fashion, the rare product, high quality, unique taste, designed to meet the consumers to enjoy more "top-level, high-quality, value for money" in brand.
ISTOWAY make it easy to catch up the latest fashion and enjoy its process.
Our brand is expected to own a strong alliance in the area of e-commerce within five years, , expect a rapid development of chain shores in all areas simultaneously, We try to build a comprehensive high-quality fashion brand with quick service, meanwhile we strengthen the shared experience of fashion.
品牌简介/Brand
ISTO WAY ISTO DREAM走自己的路成就理想！
ISTOWAY意斯图威的设计在于追求商务与生活的细节，精心打造全球时尚男鞋款式、专注于个性与品质的表现，打造简约、干练的精英商务男鞋品牌。
ISTOWAY意斯图威以独特的张力和个性开创了男鞋品牌的不惑文化。在文化属性影响商业意识的商业时代，睿智成为了ISTOWAY品牌的代言词，它以自信和睿智博得都市里精英群的热崇。
因为远见，所以悦己越动；征服，只为博得更多精彩； ISTOWAY意斯图威，一个走在成功的励志品牌；男人应该不惑！
ISTO WAY ISTO DREAM succeeds on their own path!
ISTOWAY is designed to pursue business and life, to create the global fashion style for men , focusing on the character and quality of product, to create simple, capable of elite business men's brand.
ISTOWAY build a unique brand of middle age by tension and personality , to create a men's culture In current business era, wisdom has become the sign of ISTOWAY, It is to win the confidence and wisdom in the elite group of urban thermal Sung.
Because of vision, so Wyatt had more action; conquest, only to win more exciting; ISTOWAY, an inspirational walk in the successful brands; men shouldn’t feel confused!
品牌文化/ Brand Culture
“ISTO WAY ISTO DREAM,走自己的路成就理想”
每个人都在走自己的路，寻找人生的坐标，一路走过的故事很多很多，每一步却都在印证自己的信念，相信走自己的路一定能成就理想！
"ISTO WAY ISTO DREAM, making their dream true by their own path"
Everyone is on their own path, find the their goal in life with many stories. Their briefing were confirmed by every step .They believed they can make the dream true on their road.
男人应该不惑
有一种责任叫“男人”，有一种力量叫“男人”， 有一个方向也叫“男人”；男人把握大方向，知道下一步落在哪里，所以男人应该不惑！
Men shouldn’t feel confused
There is a responsibility called "man", there is a force called "man", there is also a direction called "man"; men grasp the general direction, know the next step. so men should not feel confused! "The inspirational cultural spirit"
励志文化精神
善建业者，为图报一份不安分的心，路漫漫，而上下求索，面之所向，行之所达。
Those people who is good at build businesses. In order to be responsible for their heart. They search and looking for their successes on their endless road
市场定位/ Market positioning
品牌群体涵盖三大层面商务人士，他们之间的共性属于锐知男性，对生活追求品位与艺术的结合，对时尚设计元素强烈敏感，重视文化哲理在工作与生活之间的平衡。品牌场合集中于为出席一系列商务活动、社交公关、宴会、职场提供对应商务装备。
Our brand covers three dimensions of business people, they share common knowledge .they pursuit high quality life .Especially .They pursuit combination between art and strong design elements of fashion-sensitive, They pay more attention into culture and philosophy in the work-life balance rule. Brand occasion .used to be some business activities, social public relations, party, workplace .
20-28岁励志版：
刚融入社会进入职场拼搏的年轻才俊他们意气风发，对皮鞋注重线条设计，彰显个性。
20-28 year-old motivational version:
They just enter the job market .They have faith on themselves. They focus on the shoes line design, express individuality.
29-35岁睿智版：
职场白领精英要求外形简约干练，沉着而不失睿智，细微处显锋芒。
29-35 year-old wisdom Edition:
Workplace required a simple white-collar shape, mature without losing composure, wisdom.
36-45岁权威版：
位处领导核心，归于平淡，是领导艺术家，对外形设计要求中规矩，从容自得方显圆融和合。
36-45 year-old authoritative version:
located in the core of leadership. They are the leading artists of the shape design .calmly side was harmonious, contented harmony.
品牌优势/Brand Superiority
1）ISTOWAY意斯图威品牌运营三大体系；运营系统、培训系统、督导系统是ISTOWAY意斯图威管理制度中强有力的三大系统，运营系统是基础，培训系统是输出，督导系统是保障，三大系统运用于总部、分部、门店，三级垂直管理系统形成了品牌与市场具有绝对优势的核心。
2）市场品牌定位清晰，专注于精英商务男鞋，成功引领都市时尚商务潮流；网络与媒体的推广和传播，品牌与文化紧密融合一体，开创了励志品牌文化的先河，精湛的制鞋工艺以及优质的服务，凭借高效的服务管理系统和品质监督系统，形成了统一的品牌形象宣传和良好的社会口碑，给ISTOWAY意斯图威带来了良好广泛的知名度。
3）拥有国内实力雄厚的鞋工厂供货体系，保障款式更新快、供货速度快、信息回馈快，同时确保了品牌在市场的价格优势使品牌持久良性发展。根据品牌多年运营经验，从选址、装修、培训、运营、企划、督导、客户维护、财务管理等全方位的管理和指导，从而降低了整体经营风险。
4）品牌唯一性，第一家网络与线下同时开放加盟模式的精英商务品牌；款式自由调配灵活，每年能研发快速上市的时尚产品达几千之多；更新速度快，与国际同类产品款式保持同一步伐；价格低，销售价格低于国内同类知名品牌价格的30%。
品牌创始/ Brand founding
ISTOWAY是由三个英文单词“IS”“ TO”“ WAY”组合而成，寓意“走自己的路成就理想”，是由两位满怀创业激情的年轻人WOSON与JIMSON一起创立的品牌，他们曾经投身于国际顶尖皮鞋品牌加工厂，为打造品牌而一丝不苟的工作。
如今ISTOWAY的出现只为打造一个高品质、低消费的精英商务品牌，由国际多个设计师提供设计样板，并在全球设有专业买手，全新主走精英商务与时尚相结合的品牌路线率先在电子商务的领域引领 “精英商务”概念，并推行“男人不惑”的励志品牌文化，让城市精英对自己的商务定位不再模糊。
ISTOWAY is a combination of three English words "IS" "TO" "WAY", It is meaning " Succeed on our own path", It was established by two young man WOSON and JIMSON , they have participated in the international top brand shoes factory, to build the brand base on their experiences
ISTOWAY is a elite business brand which create a high quality, low cost product .designed by an international designers. We have many professional buyers in the world, We try to build a new combination brand of business and fashion .taking the lead in the e-commerce field lead. focus on "business elite" concept and implementation of the "no man confused" inspirational brand culture, Making man no confused on their business position.
品牌印象/ Brand image
ISTOWAY的精英商务时尚概念源自于欧洲，随着全球时尚的快速同体化，各地区的消费者对时尚品质的追求不断提升。基于全球消费观念日趋成熟，时尚变化的脚步越来越快，商务的专业性越来越强，消费者对皮鞋的品质、款式、定位、价格的要求也不断提升。
高价的奢侈品牌领导时尚，但极具距离感；价格亲民的质朴品牌，款式却落于潮流。ISTOWAY以最实惠的价格提供超值的时尚要素；最新的潮流、稀有的数量、优良的品质、独特的品味，旨在满足消费者享受更多的“顶级、高品质、物超所值”的品牌服务。
ISTOWAY的出现让追赶潮流成为一个轻松享受品质的过程。
品牌预期五年之内，在电子商务领域将拥有强大的品牌联盟体，线下各地区同时快速发展品牌相同理念的连锁专卖店，全面打造品牌高品质的时尚快捷服务，强化时尚共享的体验。
ISTOWAY ‘s fashion concept originated in Europe, with the global fashion fast integration, the region's consumers continue to enhance the pursuit of fashion quality. Based on the more and more matures concept and more and more faster pace of fashion change, growing business professional, consumer have a rising demands on style, location, prices
Leadership belong to high fashion luxury brands, but great sense of distance;. Simple brand use a low price to close to the people, but style is down. ISTOWAY the most affordable price value of the fashion elements; the latest fashion, the rare product, high quality, unique taste, designed to meet the consumers to enjoy more "top-level, high-quality, value for money" in brand.
ISTOWAY make it easy to catch up the latest fashion and enjoy its process.
Our brand is expected to own a strong alliance in the area of e-commerce within five years, , expect a rapid development of chain shores in all areas simultaneously, We try to build a comprehensive high-quality fashion brand with quick service, meanwhile we strengthen the shared experience of fashion.
品牌简介/Brand
ISTO WAY ISTO DREAM走自己的路成就理想！
ISTOWAY意斯图威的设计在于追求商务与生活的细节，精心打造全球时尚男鞋款式、专注于个性与品质的表现，打造简约、干练的精英商务男鞋品牌。
ISTOWAY意斯图威以独特的张力和个性开创了男鞋品牌的不惑文化。在文化属性影响商业意识的商业时代，睿智成为了ISTOWAY品牌的代言词，它以自信和睿智博得都市里精英群的热崇。
因为远见，所以悦己越动；征服，只为博得更多精彩； ISTOWAY意斯图威，一个走在成功的励志品牌；男人应该不惑！
ISTO WAY ISTO DREAM succeeds on their own path!
ISTOWAY is designed to pursue business and life, to create the global fashion style for men , focusing on the character and quality of product, to create simple, capable of elite business men's brand.
ISTOWAY build a unique brand of middle age by tension and personality , to create a men's culture In current business era, wisdom has become the sign of ISTOWAY, It is to win the confidence and wisdom in the elite group of urban thermal Sung.
Because of vision, so Wyatt had more action; conquest, only to win more exciting; ISTOWAY, an inspirational walk in the successful brands; men shouldn’t feel confused!
品牌文化/ Brand Culture
“ISTO WAY ISTO DREAM,走自己的路成就理想”
每个人都在走自己的路，寻找人生的坐标，一路走过的故事很多很多，每一步却都在印证自己的信念，相信走自己的路一定能成就理想！
"ISTO WAY ISTO DREAM, making their dream true by their own path"
Everyone is on their own path, find the their goal in life with many stories. Their briefing were confirmed by every step .They believed they can make the dream true on their road.
男人应该不惑
有一种责任叫“男人”，有一种力量叫“男人”， 有一个方向也叫“男人”；男人把握大方向，知道下一步落在哪里，所以男人应该不惑！
Men shouldn’t feel confused
There is a responsibility called "man", there is a force called "man", there is also a direction called "man"; men grasp the general direction, know the next step. so men should not feel confused! "The inspirational cultural spirit"
励志文化精神
善建业者，为图报一份不安分的心，路漫漫，而上下求索，面之所向，行之所达。
Those people who is good at build businesses. In order to be responsible for their heart. They search and looking for their successes on their endless road
市场定位/ Market positioning
品牌群体涵盖三大层面商务人士，他们之间的共性属于锐知男性，对生活追求品位与艺术的结合，对时尚设计元素强烈敏感，重视文化哲理在工作与生活之间的平衡。品牌场合集中于为出席一系列商务活动、社交公关、宴会、职场提供对应商务装备。
Our brand covers three dimensions of business people, they share common knowledge .they pursuit high quality life .Especially .They pursuit combination between art and strong design elements of fashion-sensitive, They pay more attention into culture and philosophy in the work-life balance rule. Brand occasion .used to be some business activities, social public relations, party, workplace .
20-28岁励志版：
刚融入社会进入职场拼搏的年轻才俊他们意气风发，对皮鞋注重线条设计，彰显个性。
20-28 year-old motivational version:
They just enter the job market .They have faith on themselves. They focus on the shoes line design, express individuality.
29-35岁睿智版：
职场白领精英要求外形简约干练，沉着而不失睿智，细微处显锋芒。
29-35 year-old wisdom Edition:
Workplace required a simple white-collar shape, mature without losing composure, wisdom.
36-45岁权威版：
位处领导核心，归于平淡，是领导艺术家，对外形设计要求中规矩，从容自得方显圆融和合。
36-45 year-old authoritative version:
located in the core of leadership. They are the leading artists of the shape design .calmly side was harmonious, contented harmony.
品牌优势/Brand Superiority
1）ISTOWAY意斯图威品牌运营三大体系；运营系统、培训系统、督导系统是ISTOWAY意斯图威管理制度中强有力的三大系统，运营系统是基础，培训系统是输出，督导系统是保障，三大系统运用于总部、分部、门店，三级垂直管理系统形成了品牌与市场具有绝对优势的核心。
2）市场品牌定位清晰，专注于精英商务男鞋，成功引领都市时尚商务潮流；网络与媒体的推广和传播，品牌与文化紧密融合一体，开创了励志品牌文化的先河，精湛的制鞋工艺以及优质的服务，凭借高效的服务管理系统和品质监督系统，形成了统一的品牌形象宣传和良好的社会口碑，给ISTOWAY意斯图威带来了良好广泛的知名度。
3）拥有国内实力雄厚的鞋工厂供货体系，保障款式更新快、供货速度快、信息回馈快，同时确保了品牌在市场的价格优势使品牌持久良性发展。根据品牌多年运营经验，从选址、装修、培训、运营、企划、督导、客户维护、财务管理等全方位的管理和指导，从而降低了整体经营风险。
4）品牌唯一性，第一家网络与线下同时开放加盟模式的精英商务品牌；款式自由调配灵活，每年能研发快速上市的时尚产品达几千之多；更新速度快，与国际同类产品款式保持同一步伐；价格低，销售价格低于国内同类知名品牌价格的30%。
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